The Business Health Operating System for product businesses

YOUR BUSINESS ISLEAKING MONEY.

Let's find out where.

Before you hire, expand or discount again — find out if your business can afford it. ProfitOS scores your business every week and tells you exactly what to do next, and what not to do.

Takes 3 minutes. No integrations. No accountant.

app.profitos.africa / business-health

Net profit · trailing 12 months

KES 2,184,000

+18.4%

Gross margin

62.4%

+3.1 pts

Repeat rate

23%

+2.1 pts

Discount leak

KES 21,000

-4.8%

Business Health Score

84Healthy · +7
  • Profit score76
  • Customer score74
  • Cash score79

This week’s move

Cap discounts at 15% and raise your top SKU 8%. Recovers an estimated KES 24,700 monthly.

  • Ecommerce & Shopify brands
  • Fashion & beauty brands
  • Retail, FMCG & importers
  • KES 300K – 10M monthly revenue
The problem

BEFORE YOU HIRE, EXPAND OR DISCOUNT AGAIN…find out if your business can afford it.

  • Can you afford to hire right now?

  • Are your discounts destroying your margin?

  • Should you raise prices this month?

  • Is free delivery quietly killing your profit?

  • Can you afford this next inventory order?

  • Why are customers not buying a second time?

Most product founders are guessing every week.

ProfitOS answers it in one score.

How it works

Three minutes in. A whole week of clarity out.

01

Take the Business Leak Test.

Enter last month's numbers from the tools you already use — Shopify, M-Pesa statements, a notebook. Three minutes, no integrations.

  • Revenue
  • Cost of goods
  • Shipping & import duty
  • Packaging
  • Delivery
  • Marketing spend
  • Discounts
  • Returns
  • Repeat orders
02

Get your Business Health Score™.

ProfitOS scores your business across eight dimensions and shows exactly which ones are bleeding money.

  • Business Health Score
  • Profit Score
  • Founder Score
  • Growth Score
  • Customer Score
  • Cash Score
  • Expansion Score
  • Inventory Score
03

Run your week on the action plan.

Every Monday you get five moves ranked by profit impact — plus the things you should not do this week.

  • Money lost
  • Money recovered
  • Safe to hire?
  • Safe to discount?
  • Safe to restock?
  • This week's five actions
Business Health Score™

One number that answers: am I okay?

Eight scores, recalculated every week. Founders should be able to compare them the way they compare recovery scores — because a business that improves seven points a week compounds.

84

out of 100

Healthy

  • Profit

    76

  • Founder

    91

  • Growth

    82

  • Customer

    74

  • Cash

    79

  • Expansion

    68

You are okay. Raise prices on your top SKU before you restock.

Profit Recovery™

The profit was always there. It was just leaking.

ProfitOS never hands you a financial report. It hands you three numbers: money lost, money recovered, and money still on the table.

Last month

Estimated monthly profit lost
KES 48,000
Profit recovered
KES 21,000

Where it is leaking:

  • DiscountingKES 21,000
  • Delivery & last mileKES 14,500
  • Underpriced bestsellersKES 8,200
  • Returns & damaged stockKES 4,300

Largest profit leak

Discounting

Largest opportunity

Increase pricing by 8%

Potential annual recovery

KES 0

From decisions you can make this week — not next quarter, and not with a new accountant.

ProfitOS costs KES 1,500 a month. One recovered leak pays for the year.
The intelligence stack

Built for product businesses. Not spreadsheets.

Every module answers one question a founder actually asks — priced, stocked, staffed, expanded, discounted. Nothing that belongs in accounting software.

Pricing Intelligence™

Maximum safe discount15%
  • Landed cost per unit
  • Import duty, VAT & warehousing
  • Packaging & delivery cost
  • Do-not-sell-below floor price
  • Maximum safe discount
  • Free delivery threshold

Founder Decisions™

Decisions answered weekly9
  • Can I hire?
  • Can I expand?
  • Can I raise prices?
  • Can I restock?
  • Can I discount?
  • Can I offer free delivery?

Repeat Customer Intelligence™

Returning customers23%
  • Repeat customer score
  • Returning customer %
  • Average order value
  • Purchase frequency
  • Revenue lost to churn
  • Buy-again campaign plans

Inventory & Expansion Intelligence™

Cash locked in stockKES 1.2M
  • Stock cover in weeks
  • Cash locked in inventory
  • Dead stock detection
  • Reorder timing
  • Branch readiness
  • New product readiness
Founder Decisions™

Ask the question. Get a verdict, not a report.

Can I hire?

SAFE

You can absorb one KES 45,000 salary.

Net profit has held above KES 210,000 for three consecutive months and your cash cover is 2.4 months. A single operations hire keeps you above a 1.8-month buffer. Do not hire two.

Cash cover

2.4 mo

Net margin

18.6%

Repeat rate

23%

Repeat Customer Intelligence™

You are losing KES 42,000 a month to customers who never come back.

For product businesses, the second purchase is where profit lives. ProfitOS tracks the gap between first and repeat orders — and tells you the exact campaign to close it.

Repeat customer score
48 / 100
Returning customers
23%
Average order value
KES 3,120
Purchase frequency
1.3× / year

Recommended this week

  1. 1Launch a Buy Again campaign to the 412 customers who bought once, 60+ days ago
  2. 2Bundle your top SKU with the product most often bought second
  3. 3Introduce a monthly replenishment offer for consumables
  4. 4Run a WhatsApp broadcast to your last 90 days of buyers
  5. 5Start a simple loyalty programme: fourth order at 10% off
Modelled recovery if repeat rate moves 23% → 34%: KES 31,400 / month
Perfect Week™

Growth is a habit. So we made it one.

Seven moves. Every week. Complete them and you bank a Perfect Week™ — then a streak, then a Hall of Fame year. Founders who run 12 Perfect Weeks in a row do not lose money quietly anymore.

  • Current streak

    12 weeks

  • Best month

    March

  • Hall of Fame

    Top 4%

Last 12 weeks

This week

80/100

2 moves to go
  • Upload weekly sales+20
  • Review pricing+15
  • Follow one recommendation+20
  • Launch a marketing campaign+15
  • Contact previous customers+15
  • Review inventory+10
  • Update performance+5
Weekly CFO Report™

Every Monday, 7am. Before the week runs you.

Founders should feel uneasy when they miss it. That is the point.

Your Business Health Score is 84 — up 7 points this week

Good morning, founder.

Business Health Score

84

+7 this week

Largest opportunity

Increase Product ABC pricing by 6%.

Largest risk

Delivery costs have increased by 11%.

Estimated profit recovery

KES 24,700

Safe to…

  • Hire?

    YES

  • Expand?

    NO

  • Discount?

    NO

  • Restock?

    YES

This week's action plan

  1. 1Contact previous customers who bought 60+ days ago
  2. 2Increase Product XYZ pricing by 6%
  3. 3Renegotiate last-mile delivery rates
  4. 4Clear KES 190,000 of slow-moving stock
  5. 5Launch one marketing campaign
Founders

“What's your Business Health Score this week?”

Our Health Score went from 54 to 81 in nine weeks. We stopped discounting entirely.
WKWanjiru KamauFounder, Sasa Skincare
ProfitOS told us not to open the second shop. That saved us KES 1.4 million.
TBTunde BalogunCo-founder, Lagos Threads
We were losing KES 38,000 a month on free delivery and had no idea.
AOAchieng OtienoOwner, Maridadi Home
Monday morning is now the most useful email I get all week.
KMKwame MensahFounder, Accra Supply Co.
12 Perfect Weeks in a row. My margin moved 9 points.
FHFarida HassanDirector, Nairobi Beauty Lab
Our Health Score went from 54 to 81 in nine weeks. We stopped discounting entirely.
WKWanjiru KamauFounder, Sasa Skincare
ProfitOS told us not to open the second shop. That saved us KES 1.4 million.
TBTunde BalogunCo-founder, Lagos Threads
We were losing KES 38,000 a month on free delivery and had no idea.
AOAchieng OtienoOwner, Maridadi Home
Monday morning is now the most useful email I get all week.
KMKwame MensahFounder, Accra Supply Co.
12 Perfect Weeks in a row. My margin moved 9 points.
FHFarida HassanDirector, Nairobi Beauty Lab
Pricing

Less than one delivery run a week.

Built for product businesses doing KES 300,000 to KES 10 million a month.

Free

KES 0forever

Find out where you are leaking money.

  • Business Leak Test
  • Business Health Score™
  • Limited reports
  • Five recommendations
Take the free leak test
Most founders start here

Growth

KES 1,500per month

The weekly operating system.

  • Weekly CFO Report™
  • Founder Decisions™
  • Pricing Intelligence™
  • Repeat Customer Intelligence™
  • Growth Intelligence
  • Perfect Week™ tracker
  • Unlimited recommendations
  • Weekly email reports
Find my profit leaks

Founder

KES 3,500per month

Everything in Growth, plus:

  • Expansion Intelligence
  • Inventory Intelligence
  • Multi business support
  • Unlimited AI reports
  • Growth planning reports
  • Founder advisory reports
  • Premium support
Discover my growth opportunities

AM I OKAY?

Every founder deserves an answer to that. Weekly.

Know where you are losing money.

Know what to do this week — and what not to do.

Know if your business is healthier than last week.